mobimatter

Best Buy has developed a new campaign using the darling of the mobile space; twitter. The integrated campaign cleverly uses the analogy of a stadium filled with Best Buy employees as a way of illustrating the small army of technicians that are ready and willing to tweet out tech answers upon your tweeted questions.

While the screen presence (whether that be online or broadcast) does a decent job of setting up the problem, the way Best Buy makes good on it is what truly demonstrates they know how to use twitter. Instead of a traditional landing page filled with marketing jargon, the user is dropped right into the Twelp Force twitter page where they can instantly see the multitude of questions being answered by Best Buy technical staff. Not only do you see some of the questions that are answered, but obviously you are prompted to ask some yourself wince the empty white tweet bar beckons you to ask your own question.

All in all, a good idea and well executed. They obviously read the Comcast case study on how a company uses twitter to supplement customer service. Not a completely original idea, but a clear value prop to the customer with a way to instantly engage. The campaign should garner some favorable results and metrics.