The 2025 Travel Guy Aesthetic: Global City Trends

In the interest of keeping everything fair we have to point out the travel for men has also moved beyond simply seeing new places; and it’s also about inhabiting the moment, embracing the style, and navigating the experience with a sense of purpose. The modern travel guy aesthetic is no longer a tracksuit wearing one-size-fits-all look, but a series of distinct vibes inspired and defined by the world’s most iconic cities. Forget the flannel travel with looks from the relaxed coastal life in Lisbon to the polished swagger of London, and remember being a stylish traveller in 2025 means adopting a persona that fits the destination.

Lisbon: The Coastal Cruiser

Lisbon is a city of hills, colourful tiles, and stunning views of the Atlantic. The Coastal Cruiser aesthetic is all about relaxed, effortless style that blends European sophistication with a laid-back, sun-soaked feel. This is the guy who wants to explore hidden cafes and historic areas at his own pace.

The Look: This look is easy and breezy. Think lightweight linen button-down shirts in white or blue, worn with tailored chino shorts or relaxed-fit trousers. Leather sandals or classic white sneakers are perfect for walking the cobbled streets. A quality watch and a pair of vintage-style sunglasses are the only accessories you need. The colour palette is light and airy, with a focus on creams, blues, and sandy beiges that reflect the city's coastal charm transferrable to any beach location across the globe. Think European Ralph Lauren!

London: The Urban Gentleman

London is a city of sharp tailoring, historic pubs, and a dynamic cool urban fashion scene. The Urban Gentleman aesthetic is refined, practical, and a bit moody. It's a look that suggests a knowledge of both classic style and modern trends, perfect for navigating the city's unpredictable weather and a busy itinerary.

The Look: The key to this look is sophisticated layering. Think a tailored, single-breasted trench coat a la Burberry or a sharp overcoat paired with a classic crewneck sweater and dark-wash straight-leg jeans. Chelsea boots of course or sleek leather sneakers are the footwear of choice. A simple leather bag or briefcase or a sturdy canvas backpack adds to the polished, on-the-go vibe. The colour palette is traditionally British—navy, charcoal, forest green, and burgundy—allowing for easy mixing and matching. Very Guy Ritchie meets Chris Bailey.

Tokyo, Japan: The Tech-Savvy Minimalist

Tokyo is a city where futuristic technology meets ancient tradition. The Tech-Savvy Minimalist aesthetic is a blend of clean lines, functional design, and understated street style. This guy appreciates efficiency and form, with a keen eye for high-tech fabrics and innovative accessories.

The Look: This aesthetic is about clean lines and neutral colours. Think a well-fitting technical jacket or a sleek bomber jacket over a simple, high-quality t-shirt. Pair this with slim-fit joggers or dark, tapered trousers. High-tech sneakers or futuristic boots are a must. A functional, minimalist backpack and a smart watch are essential accessories. The colour palette is monochromatic and muted, black, white, grey, and dark olive with pops of colour coming from a well-chosen accessory.

New York City: The Streetwear Icon

New York City is the ultimate playground for the fashion-forward. The Streetwear Icon is a master of blending high fashion with street style, creating a look that is both aspirational and effortless. This guy is always on the move, navigating the city with a sense of purpose and a look that can go from day to night.

The Look: This aesthetic is dynamic and expressive. Think a statement graphic hoodie or an oversized flannel shirt worn over a simple long-sleeve tee. Pair with distressed denim or cargo pants and a pair of chunky sneakers. A cross-body bag or a stylish fanny pack is both practical and on-trend. The look is put-together but never fussy, perfect for gallery hopping in Chelsea or catching a basketball game. Accessories like a beanie, a silver chain, or a classic baseball cap complete the look.

Sydney: The Sun-Drenched Surfer

Sydney is a city defined by its stunning beaches, laid-back culture, and love for the outdoors. The Sun-Drenched Surfer aesthetic is casual, comfortable, and always ready for the next adventure. This guy lives for the warm weather and an unhurried lifestyle.

The Look: The vibe is effortlessly cool. Think lightweight board shorts paired with a relaxed-fit linen shirt or a simple, quality t-shirt. A pair of well-worn canvas sneakers or leather flip-flops are the go-to footwear. A wide-brimmed hat and polarised sunglasses are essential for protection from the sun. The colour palette is inspired by the coast—ocean blues, sandy beiges, and crisp whites. A simple leather or woven wristband adds a touch of bohemian flair.

Seoul, South Korea: The K-Pop Male Trendsetter

Seoul is a global hub of innovation, art, and an electrifying fashion scene driven by K-Pop. The K-Pop Trendsetter aesthetic is a blend of trend-setting streetwear, polished elegance, and bold individuality. This guy loves to stay ahead of the curve and isn't afraid to mix and match styles to create a unique look.

The Look: Layering and unique silhouettes are key. Think oversized blazers over graphic tees, paired with tailored shorts or wide-leg jeans. A must-have accessory is a stylish bucket hat or a statement bag. Footwear ranges from chunky platform sneakers to sleek boots. Hair is often meticulously styled, and a minimalist earring or necklace can add to the polished look. This aesthetic is perfect for exploring the trendy Gangnam district or visiting a pop-up store.

What to Wear When Traveling: The Essential Travel Wardrobe

No matter where you're headed, the right travel outfit is a blend of comfort, practicality, and style. The key is layering and choosing versatile pieces that can be mixed and matched.

For the Flight: Long-haul flights require an outfit that is both comfortable and stylish. Think a coordinated sweatsuit in a neutral tone, paired with a simple, high-quality t-shirt. Opt for loose-fitting trousers or joggers and a soft, breathable sweater. Wear comfortable, slip-on shoes like sneakers or loafers for easy removal at security. A stylish jacket can double as a pillow or blanket.

For Any Climate: The best travel wardrobe is a capsule wardrobe. Focus on neutral colors and classic silhouettes.

Warm Weather: Lightweight fabrics like linen, seersucker, and cotton are your best friends. Pack linen shirts, tailored shorts, and relaxed-fit trousers. A versatile button-down shirt can be worn open over a t-shirt or dressed up for a night out.

Cold Weather: Layers are non-negotiable. Start with a moisture-wicking base layer, add a cozy mid-layer like a cashmere or merino wool sweater, and top it with a water-resistant jacket or a wool coat. A stylish beanie and scarf will complete your look.

Versatile Staples: A classic denim jacket, a pair of dark-wash chinos, a well-fitting crewneck sweater, and comfortable walking shoes (stylish sneakers or leather boots) are must-haves for almost any destination.