Holafly vs MobiMatter: Which eSIM is Better?

MobiMatter Team

Jul 7, 2025 — 5 min read

With international travel booming again, staying connected abroad is more essential and complicated than ever. Two leading eSIM platforms, MobiMatter and Holafly, promise hassle-free mobile data without swapping physical SIMs. But which one truly delivers the best value, user experience, and coverage? In this deep-dive comparison, we break down pricing, coverage, app usability, customer experience, and the overall proposition so you can choose the eSIM that suits your travel style.

1. Overview of Holafly and MobiMatter

MobiMatter

MobiMatter provides eSIMs with a focus on flexibility and affordability, often bundling data with competitive pricing. MobiMatter is an eSIM marketplace, offering a variety of local, multi-country regional and global eSIM plans. With a wide selection of data packages and straightforward pricing, it’s a top pick for frequent travelers who want maximum control without overspending.

Holafly

Holafly is a major name in the eSIM market, best known for offering unlimited data plans across popular destinations. These plans are ideal for users who don’t want to calculate or track their data usage and would be happy with unlimited data, even if it comes at a bit of an expense. However, Holafly’s “unlimited” label often comes with a fair usage policy, meaning speeds may be throttled after a certain threshold.

2. Pricing Comparison

Pricing is very important while buying a travel eSIM. Since everything depends on how you use your data while traveling, let’s break it down simply:

📱 MobiMatter: Pay Per GB

MobiMatter sells data plans based on gigabytes. If you purchase a larger data bundle like 10 GB or 20 GB, the price per GB drops significantly thanks to bulk pricing. In many popular countries, that means you’re paying less than $1 per GB.

👉 Ideal for: travelers who know roughly how much data they’ll use and want to stretch their budget.

🌍 Holafly: Pay Per Day (Unlimited Model)

Holafly offers unlimited data plans priced by number of days. For example, a 1-day unlimited plan starts at $6.90 which is a bit too expensive, given most people use only 1-3 GB on average in a day.

👉 Ideal for: heavy users who need unlimited streaming, uploads, or constant GPS — especially over long stays.

As per the 2024 Ericsson Mobility Report, the estimated average smartphone data usage in advanced markets (e.g. UAE, US, UK) reached 25–30 GB/month (≈1 GB/day baseline).

Based on that report, assuming the average traveler uses 1GB/day, here’s a price comparison between Mobimatter and Holafly:

Pricing Comparison (1GB/DAY for Mobimatter and Unlimited Data with Holafly)

eSIM Plan Types (random selection)	Holafly Price	Mobimatter Price	Better Deal
30 DAY USA	$74.90	$28.49	This 30 GB eSIM by Mobimatter is cheaper than Holafly’s unlimited data for eSIM + This Mobimatter eSIM works across EU also!
30 DAY JAPAN	$74.90	$21.99	MobiMatter pricing is way cheaper, unless you need unlimited data everyday
30 DAY TURKEY	$74.90	$24.49	While Mobimatter’s 30GB is very cheap in comparison, even Mobimatter’s 50 GB is cheaper at only $36.49
30 DAY ITALY	$74.90	$28.49	MobiMatter is the better value unless one needs unlimited data per day
30 DAY EUROPE	$74.90	$29.99	Unless you need unlimited, MobiMatter wins.
30 DAY FRANCE	$74.90	$29.99	Mobimatter’s France eSIM works in France and 33 other European countries!
30 DAY AUSTRALIA	$74.90	$29.99	MobiMatter doesn’t have a 30GB plan here but we found a 50 GB plan that’s also way cheaper!
365 DAYS GLOBAL	$162.90	$69.99	Mobimatter has a 26 GB global plan valid for 365 days for $69.99 where as Holafly has unlimited data for 30 days for $162.90.. People can choose as per their needs

3. Coverage and Network Reliability

Feature	MobiMatter	Holafly
Countries Covered	200+	160+
Network Providers	Multiple	1-2 per country
Connectivity	Good, depends on local providers	Good, throttling possible since they have fair-usage policy

While Holafly may offer simplified coverage, MobiMatter stands out by delivering greater value and flexibility in high-demand travel destinations. Both platforms provide decent connectivity via local carriers. However, Holafly’s unlimited plans may face speed restrictions, while MobiMatter offers full-speed data based on plan limits.

4. App Experience and Usability

Both Holafly and MobiMatter provide mobile apps to purchase, activate, and manage eSIMs conveniently.

Holafly’s app is visually polished and beginner-friendly, with step-by-step setup guides.
MobiMatter’s app is visually clean, polished and prioritizes speed and efficiency, allowing experienced users to find the best deals fast.

Additionally, both apps support top-ups.

MobiMatter also supports crypto payments, which Holafly does not.

MobiMatter offers customer support via email and Holafly offers support through email and live chat. In contrast, MobiMatter is known for quick replies, especially during travel emergencies.

Holafly Trustpilot rating – 4.5
MobiMatter Trustpilot rating – 4.3

5. Special Features and Unique Selling Points

Feature	MobiMatter	Holafly
Referral Program	Yes	Yes
First-time User Benefit	50% (up to $5) back via MobiPay	5% cashback
Unlimited Data Plans	Yes, a few	Yes, most plans
Multilingual App	Yes	Yes
Platforms	App, Website	App, Website
Per GB Pricing	Mostly under $1	Mostly over $1 with 1GB packages starting at $6.90
Crypto Payment Support	Yes	No

Final Verdict: Which eSIM Should You Choose?

In conclusion, both Holafly and MobiMatter offer reliable eSIM solutions for global travelers. However, if you're basing your decision on price, speed, and value, MobiMatter is the clear winner.

With 20,000+ positive reviews and a 4.3 rating on Trustpilot, MobiMatter offers cheaper plans, broader plan selection. Holafly is convenient if you want a simple unlimited plan and don’t mind slower speeds after usage caps. But for savvy travelers who want affordability and flexibility, MobiMatter emerges as the smarter choice.

Now that you have all the details, the choice is yours. All we know is - smart travelers make smart choices.

FAQs

Q1. Which is better: Holafly or MobiMatter? Both are solid choices. But MobiMatter often wins with better pricing, more variety, faster support, and even discounted Holafly plans on its platform.

Q2. Does MobiMatter offer cheaper eSIM plans than Holafly? Yes. MobiMatter eSIM plans are almost always lower prices.

Q3. Do both Holafly and MobiMatter offer regional or global eSIMs? Yes. Both platforms provide regional and global plans. MobiMatter offers more multi-country bundles with competitive pricing.

Q4. Can I use crypto to buy eSIMs? Only MobiMatter accepts crypto payments. Holafly does not.

Q5. Which app is more user-friendly? Holafly’s app is more beginner-focused and visual. MobiMatter’s app is more streamlined for quick purchases and experienced users.

Q6. Are there any referral or first-time user discounts? Yes. MobiMatter offers 50% cashback (up to $5). Holafly offers 5% cashback.

Q7. Is Holafly truly unlimited?Yes and no… it has fair usage limits. Speeds may be reduced after 2–5 GB/day depending on the country.

Q8. Which is better for Europe travel – Holafly or MobiMatter? Unless you require unlimited data, MobiMatter’s Europe plans are exponentially more affordable and better designed in terms of the data-price-validity ratio.